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"Lisa is a very enthusiastic individual who takes great pride in her work. She is energetic and full of ideas which she is able to implement. Her personality and skills are ideally suited to her role in marketing. Whilst Lisa no longer employed with the group we continue to work with her on marketing initiatives in particular with accountants and solicitors"

April 21, 2009

Collating useful data from clients is becoming increasingly difficult within the current environment, especially with reduced budgets and a whole raft of new considerations to take into account when using different methodologies. This seminar will outline the key principles for planning and conducting market research while avoiding the potential pitfalls tied up with protecting respondents and data protection.

Laura McLarty will shared her expertise in conducting research with some of the most difficult audiences and her involvement with the Market Research Society to outline  innovative and cost-effective ways of obtaining data from your customers.

Areas covered

•    Scoping out a market research study

•    Involving your target market

•    Getting the right data from them in the right way

•    Old and new methodologies

•    Processing and storing data

•    Role of the MRS in supporting market researchers

 

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